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RESUME 
Trellix
Director of Digital Experience

Trellix / San Jose, CA / Jan 2022 – Present

Directed the web and digital experience team through a complete brand migration including design and implementation of a new web identity, while pivoting from brand awareness to demand generation. Continuously evolved the Trellix brand through design enhancements, UI/UX testing, and SEO/GEO strategy. Created numerous product tours designed to engage customers and drive higher quality sales leads.

 

  • Collaborated with designers, writers, and product leaders to enhance content and improve UI, reducing the site bounce rate from 86% to under 30% (YoY).

  • Focused on targeted SEO, increasing backlinks, and design improvements—leading to an increase in demo requests of over 600% (YoY).

  • Created best-in-class user experience by focusing on extensive UX heatmaps, A/B testing, complete user journeys, and targeted content.

  • Organized full migrations from two previous sites, while managing over 90k redirects, into a single new site.

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Senior Manager, Digital Design

FireEye / Milpitas, CA / Jan 2018 – Dec 2021

Managed the creative process from concept to post-launch review. Utilized smart design solutions to innovate and guide multiple aspects of UX and online branding. Defined and maintained the corporate digital identity through responsive web design and digital marketing. Created long-term web roadmaps to ensure team efforts were aligned with corporate goals.

 

  • ​Directed SEO efforts, including backlinks and 3rd party articles, resulting in an increase of organic search traffic of 25% (YoY).

  • Partnered with designers, content creators, and product managers to amplify and strengthen our message, increasing web leads by 24% and bookings by 25% (YoY).

  • Developed the corporate digital branding guidelines to ensure consistency across all touchpoints, building brand loyalty and recognition.

  • Launched multiple redesigns of the FireEye website using Adobe Experience Manager (AEM); simplified the user journey, generated new revenue opportunities, and reduced customer escalations by 42% (YoY).

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Web & Interactive Design Manager

FireEye / Milpitas, CA / Dec 2015 – Jan 2018

Led the creative side of all digital design projects. Conceptualized and designed best-in-class, forward-thinking web and mobile experiences. Used SEO to increase search rankings and overall traffic to the site. Created numerous microsites to drive registrations for corporate sponsored events, increasing participation year-over-year.

Design Consultant

Graphixture Studios / Louisville, KY / Oct 2014 – Dec 2015

Consulted with clients to determine their creative desires and requirements. Developed design concepts and creative briefs to promote the success of their business. Conducted brand training for multiple clientele.

Senior Manager, Web Design & Brand

Advanced Solutions / Louisville, KY / Oct 2006 – Oct 2014

Served as the creative lead of the marketing department while designing and managing the web presence for all internal companies and brands. Directed all aspects of the project life cycle, including strategy development, creative direction, execution, and deliverables. Led brand creation and awareness while managing and mentoring other creatives.

 

  • Managed SEO/SEM to enhance the corporate website position from page 32 to the top of page 1 in search engine results.

  • Redesigned website to enhance UI/UX, created a mobile version, and added interactive elements—leading to over 300% increase in site traffic and interaction.

  • Created the vision, direction, and GUI for multiple custom software applications across the portfolio of brands.

  • Conceptualized, designed, filmed, and edited custom interactive training videos to enhance the customers experience and increase revenue.

  • Designed and created multiple flyers, newsletters, and environmental graphics.

Creative Director

Graphixture Studios / Louisville, KY / Oct 2004 – Oct 2006

Directed diverse teams of designers and developers to bring the client’s corporate vision to life through digital design, print media, and environmental graphics. Consulted with customers to provide practical suggestions for improving the online presence.

 

  • Proven ability to solve conceptual problems in collaboration with cross-functional teams in a fast-paced environment.

  • Drove the design and development of new corporate portals that optimized web traffic and increased customer engagement.

  • Performed employee and partner brand training to drive consistency across all platforms.

  • Complete project management through concept development, budget, creative approvals, and implementation.

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Marketing & Design Manager

Certus Technology / Louisville, KY / Nov 2002 – Oct 2004

Created and directed all aspects of website and graphic design for numerous clients from concept to retrospective. Managed the corporate brand identity, web UX, and digital advertising.

 

  • Managed SEO and UI design solutions for multiple sites to enhance visibility and increase web traffic.

  • Implemented graphic design, HTML, and CSS cleanup for the development team.

  • Designed custom software applications and UI for multiple clients.

Senior Designer

Presbyterian Church (USA) / Louisville, KY / Jun 2001 – Nov 2002

Redesigned and built the complete site while implementing new web design standards. Created a marketing strategy to promote PC(USA) through improved web UI and redesigned print media.

 

  • Managed the digital brand identity throughout the organization.

  • Designed graphics and interactive multimedia presentations for various internal departments.

  • Trained and mentored new developers and designers to streamline website updates.

Web Designer & Developer

Humana / Louisville, KY / Feb 2000 – Feb 2001

Led the UX team in digital design, UI, and animations for multiple internal and external websites. Responsible for web development and maintenance, image duplication, and story-boarding.

 

  • Designed the first WebMD/Humana co-branded site, leading the way for multiple future partnerships.

  • Designed and maintained the first Humana intranet—allowing employees to access resources, communicate with each other, and share documents.

  • Initiated multiple design templates for the development team to decrease build time and improve consistency throughout the site.

Graphic Designer

Simply Graphics / Los Angeles, CA / Sep 1997 – Jan 2000

Created custom graphics, logos, newsletters, and ads for numerous clients. Managed a small team of designers. Worked in both print and digital mediums.

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  • Designed multiple ads for local newspapers and magazines.

  • Managed the rebranding of multiple small businesses.

  • Created design templates for other artists.

PROFESSIONAL SKILLS

 

  • Team and project management

  • Creative problem solving

  • High attention to detail

  • Website design and development

  • UX and UI concept, design, and implementation

  • Digital design, creation, and implementation

  • ​AI Agent Innovation

  • SEO/GEO

  • Social media management

  • Writing and copy editing

  • Corporate identity

  • Product branding

  • Photography

  • Video Editing

TECHNICAL SKILLS

 

Adobe Creative Cloud

  • Photoshop

  • Illustrator

  • InDesign

  • Firefly

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Developer Tools

  • Adobe Experience Manager (AEM)

  • Adobe Dreamweaver

  • Microsoft Visual Studio

  • Wordpress​

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Frontend Coding

  • HTML5 / HTML

  • CSS

  • Bootstrap

  • jQuery / JavaScript

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Fluent on both Mac and PC

EDUCATION

 

Bachelor of Arts, Theatre Arts
 

Lenoir-Rhyne University

Hickory, North Carolina

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Extensive studies in computer science and communications

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Activities

  • Production Editor for weekly student newspaper

  • Alpha Psi Omega (National Theatre Honor Society)

  • Music Director and DJ for campus radio station

  • Started campus-wide recycling program

  • Lead new student orientation

© Jeff Payne  |  All rights reserved.

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